Our logos highlight a hand-drawn aesthetic, showcasing palm trees that can be found on the coasts. 

 

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Our colors represent Earth tones and different environments that can be found throughout the United States.

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Blue: Oceans, lakes, rivers

Green: Grasslands and forests

Orange: Red rocks found mainly in the west

Tan: Beaches and deserts

White: Snowy mountains

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Color Values (in order of appearance)

Pantone 534 C, Hex: 1C355E

Pantone 5625 C, Hex: 718472

Pantone 471 C, Hex: BB6125

Pantone 7506 C, Hex: F2DAB2

White, Hex: FFFFFF

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Coast to Coast takes advantage of having a custom-made font throughout the brand. Coastal Vibes was designed specifically for Coast to Coast, giving the brand a unique typeface to be used for headlines and merchandise.

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Other instances of type found in our logos and apparel designs were also hand-drawn, making each piece stand out in its own way.

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Throughout our website, Coastal Vibes is paired with Avenir and Avenir Light to create a balance between slightly imperfect hand-lettering and carefully calculated cleanliness found with Avenir.